Attract new foot traffic. Over 75% of consumers indicated that they had entered an unfamiliar store based entirely on compelling signage. Perhaps your logo strikes a chord with a passerby. Your promotion could attract the eyes of a frugal bargain hunter. Or maybe the quality and vivid colors used in your sign simply distinguish you from neighboring businesses and cause the reader to wonder: “What makes this place so special?” An attractive sign can attract new business – it’s that simple!

Secure quality referrals. Almost 75% of survey respondents indicated that they have told a friend or family member about a business based entirely off of its signage. Perhaps your sign is a whimsical talking point, or a sure sign of a quality company; whatever the case may be, these sign-based referrals happen every day, and you should try to take advantage of it!

Improve your first impressions. You wouldn’t show up to a first date with disheveled hair, stinky breath, and a food stained shirt, so why would you try to make a first impression on a prospect with a shoddy sign? Nearly 70% of consumers indicated that the quality of a businesses’ sign reflects the quality of the business. It makes sense: successful, established business owners will have the money and the savvy to invest in quality store frontage.

Improve your sales. Consumers feel better about buying from companies who have quality signage: 67% of survey respondents said that sign quality influenced their purchase decisions.

Stop turning prospects away. Nearly 60% of consumers have reported that a lack of signage prevented them from entering a business. Not only does it make your business seem less serious than its competitor, but it robs the prospect of any directions, promotional information, or product previews that would stimulate their interest in checking out what you have to offer.

Legibility is key. Consumers and business owners agree that sign legibility is the most important characteristic. Remember this as you work through your design process. Eye-catching images and snappy slogans are great, but the most important impression you can make with your prospects has to do with your business name, business location, and the products or services you offer!



If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. Customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.



370 Millard Farmer Ind. Blvd. Newnan,GA 30263

Phone: 770-683-4784 Email:




Signs can be an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.



Henson Signs & Graphics have technicians that are certified in repairing and installing digital signage.  Get noticed with digital video boards for retail locations, convention centers, houses of worship, hospitals, sport facilities, and out of home advertising. We offer ultra-high resolution LED displays and video walls that deliver optimal visibility, color and brightness under indoor lighting conditions. Versatile mounting options provide ideal solutions for seamless installation, design integration and architectural needs.